The secret behind the concept and the common denominator between the two “national” brands, Roude Léiw and Gëlle Fra?
The men and women who collaborate and work hard at developing these common projects, as well as the
“Made in Luxembourg” label affixed to these brands, which complements the country’s nation branding.
The creator and owner of these brands, Will Kreutz, brings his ideas to life by:
° meticulously selecting his partners, under strict criteria
° actively participating in the elaboration of the final product, which will be in line with the desired quality and taste;
° developing the packaging designs, an optimal communication strategy, meaningful merchandising, etc.
° elaborating a large distribution network with Supermarkets, Delicatessen stores, Gas Stations, Grocery shops, Coffee Bikes,
an all-rounding online shop with a very fast delivery service and there is so much more to come in a near future.
The producers are local and renowned family businesses, usually represented by the newer generation, capable of respecting the raw materials they work with and possessing the required know-how to provide products of an outstanding quality.
For our Crémant Selection
Well-known winemakers from the Luxembourgish Moselle region -
Bernard - Massard (Grevenmacher), Domaine Henri Ruppert (Schengen), Domaine Mathes (Wormeldange) i.ex.
For the Coffee
The beans are roasted by Olivier Delrue (Letz. S.A.) based in Koetschette, who is a well known certified organic and Fairtrade roaster
based for more than 10 Years in Luxembourg.
The all certified biodegradable and compostable coffee capsules, compatible with Nespresso® machines, with our own blends
DUUSSE GOÛT, VOLLER KRAAFT, ESPRESSO
are filled by our certified partner in Germany.
Our Coffee specialities:
WITH NO ALCOHOL!
The Roude Léiw Bounekaffi QUETSCH (Plum)
is the result of a nice collaboration between Caroline & Joël Adam-Van Langendonck
Distillerie du Musée in Kehlen, Luxemburg, Olivier Delrue and myself.
It's a absolute must taste! Enjoy a great coffee with all the flavours of a outstanding Quetsch of 42° alc.vol., without alcohol ;-)
3 New arrivals have joined our product range!
Roude Léiw Bounekaffi Whisky!
(Beans & capsules)
Together with Mariette and Camille Duhr,
from the well renowned Diedenacker Distillery in Niederdonven.
It's just a great pleasure to work with Mariette and Camille! The very first Luxembourg Whisky,
matured in wooden wine barrels from the Luxembourg Moselle for at least 5 years.
No wonder that this Whisky is a very special one!
We tried it even as Irish Coffee! Just stunning. I guess this was the very first Irish Coffee in my life, without no alcohol ;-)
You don't believe this? Just try it by yourself! I am sure you'll appreciate it as much as we do!
Our 100% certified Organic Hemp Coffee!
(Beans & capsules)
Based on one of our great and perfectly roasted blends, organic and Fairtrade certified.
We do add no less than 20% of Organic certified Hemp from sustainable and organic agriculture, Italy.
Since I am a very newcomer in this branch, Christophe Zimmer, the owner of the well known PLACEBO, the first Hemp Shop
opened in Luxembourg more than 20 years ago, is a great friend and of course,
a very professional coach and guide, who gives me always the best advice to set up a great product!
If you haven't yet, you must try this perfect junction of tastes asap!
Roude Léiw Bounekaffi Hanf in Capsules!
Our Organic Hemp Coffee, Kaffi Hanf, is already available since mid-June 2020,
in our very new 100% non-treated wooden capsule, developed and produced by our partner Rezemo® (Germany)
100 % biodegradable and compostable and of course, compatible with most of ®Nespresso machines!
That makes it the first Hemp Coffee Capsule, 100% Organic, 100% natural and 100% good for the environment!
LIMITED EDITION TRUE HOLIDAY FLAVOURED COFFEE CAPS
Cinnamon, Gingerbread, Pumpkin Spice and some more 100 % natural organic aromas, for unlimited pleasure.
What's coming up next?
At least one more speciality Coffee and some very exciting new single origin premium blends product range
in exciting and new packaging!
Absolutely Made and (de)signed to please in Luxembourg for Will Kreutz.