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Aus kontrolléiert biologeschem Ubau an fair gehandelt

De l'agriculture biologique et du commerce équitable

From organic farming and fair trade

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The secret behind the concept and the common denominator between the two “national” brands, Roude Léiw and Gëlle Fra?

The men and women who collaborate and work hard at developing these common projects, as well as the

Made in Luxembourg label affixed to these brands, which complements the country’s nation branding. 


The creator and owner of these brands, Will Kreutz, brings his ideas to life by: 

° meticulously selecting his partners, under strict criteria

° actively participating in the elaboration of the final product, which will be in line with the desired quality and taste;

° developing the packaging designs, an optimal communication strategy, meaningful merchandising, etc.

° elaborating a large distribution network with Supermarkets, Delicatessen stores, Gas Stations, Grocery shops, Coffee Bikes,

an all-rounding online shop with a very fast delivery service and there is so much more to come in a near future.


The producers are local and renowned family businesses, usually represented by the newer generation, capable of respecting the raw materials they work with and possessing the required know-how to provide products of an outstanding quality. 


For our Crémant Selection

Well-known winemakers from the Luxembourgish Moselle region -

Bernard - Massard  (Grevenmacher), Domaine Henri Ruppert  (Schengen), Domaine Mathes  (Wormeldange) i.ex.


For the Coffee

The beans are roasted by Tim Doppler (Budai Coffee), who is the only certified organic and Fairtrade roaster based in Luxembourg

who is roasting exclusively organic certified beans. That's why he is my perfect partner!

The all certified biodegradable and compostable coffee capsules, compatible with Nespresso® machines, with our own blends


are elaborated and roasted with Tim Doppler and filled by our certified partner in Germany.

For our Coffee specialities:



The very new Roude Léiw Bounekaffi QUETSCH is the result of a great collaboration between Caroline & Joël Adam-Van Langendonck

Distillerie du Musée in Kehlen, Luxemburg, Tim Doppler and myself.

It's a must taste and enjoy a great coffee with all the flavours of a outstanding Quetsch of 42° alc.vol., without alcohol ;-)

Same procedure for our brand new Roude Léiw Bounekaffi GIN with OPYOS LUXEMBOURG DRY GIN,

distilled in Luxembourg by the OPYOS BEVERAGES TEAM.

"Opyos is created via traditional copper still distillation. We found that this method allowed us to achieve complete expression

of our locally based botanicals during our distilling processes. To distil our gin, we firstly need a base alcohol.

For this purpose, we are using a 96% vol neutral alcohol.

It is completely free of odour and flavour, exactly what we need to produce our individual notes during distillation.

We fill this alcohol into tanks, and overnight, a part of our meticulously balanced botanicals mixture macerate inside.

That way, the distinct oils, essences, and flavours have enough time to evolve.

The profound taste and vibrant body of the final product are also due to the outstanding quantity

of botanicals that we are process in our mash.

It's another must taste and enjoy of a great coffee with all the flavours of a outstanding DRY GIN of 44° alc.vol.,

and of course absolutely with no alcohol ;-)

2 New arrivals have joined our product range!

First of all: Roude Léiw Bounekaffi Whisky!

Together with Mariette and Camille Duhr,

from the well renowned Diedenacker Distillery in Niederdonven.

It's just a great pleasure to work with Mariette and Camille! The very first Luxembourg Whisky,

matured in wooden wine barrels from the Luxembourg Moselle for at least 5 years.

No wonder that this Whisky is a very special one!

We tried it even as Irish Coffee! Just stunning. I guess this was the very first Irish Coffee in my life, without no alcohol ;-)

You don't believe this? Just try it by yourself! I am sure you'll appreciate it as much as we do!

Second: Our 100% certified Organic Hemp Coffee!

Based on one of our great and perfectly roasted blends, organic and Fairtrade certified, roasted by Tim Doppler.

We do add no less than 20% of Organic certified Hemp from sustainable and organic agriculture, Italy.

Since I am a very newcomer in this branch, Christophe Zimmer, the owner of the well known PLACEBO, the first Hemp Shop

opened in Luxembourg more than 20 years ago, is a great friend and of course,

a very professional coach and guide, who gives me always the best advice to set up a great product!

If you haven't yet, you must try this perfect junction of tastes asap!

Roude Léiw Bounekaffi Hanf in Capsules!

Our Organic Hemp Coffee, Kaffi Hanf, will be available by mid-June 2020, in our very new 100% non-treated wooden capsule,

100 % biodegradable and compostable and of course, compatible with all ®nespresso machines!

That makes it the first Hemp Coffee Capsule, 100% Organic, 100% natural and 100% good for the environment!

Absolutely Made and (de)signed to please in Luxembourg for Will Kreutz, atypical s.à r.l. Luxembourg.

And there'll be more to come soon. Stay tuned!


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Atypical S.à r.l. | Will Kreutz

Maison 1| L-9368 Folkendange



+352 691 29 33 33

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© 2017 by Will Kreutz | Atypical